Local SEO that gets you found nearby
Pages for the towns you cover, a cleaned-up Google Business Profile, consistent citations, and a portal that shows you which areas are actually converting.
01 / Why local searches are the ones that pay
'Near me' is how small businesses get picked
When someone in Kingston types 'electrician near me' at nine at night, Google does not show them a blog post. It shows them a map pack of three local businesses and a handful of organic listings with Kingston in the title. If you are not in that tight little set, you do not exist for that search. The traffic that matters most to a small UK business is the traffic with a postcode attached, and it lives in a ruthless bit of the results page.
Winning there is a mix of technical and manual work. A Google Business Profile with the right categories, real photos and steady reviews. Service-area pages that read like they were written by someone who actually works in those towns. Schema that tells Google which areas you serve and for which services. Citations across directories that all match, down to the comma in your address. None of it is glamorous. All of it compounds.
We do the whole stack. Profile clean-up, area pages, schema, citations, a review flow and a dashboard that breaks visits down by city so you can see the payoff. All on the monthly plan, with changes shipped through the portal. No separate local SEO retainer.
What you see in your portal
See which towns are actually sending work
Visits from local search
2,712
+33.8%
Top pages
- /areas-we-cover1248
- /areas/kingston914
- /google-business-profile524
- /reviews412
Devices
- Mobile76%
- Desktop19%
- Tablet5%
02 / What you get
The six pieces of local SEO that actually move the map pack
All of it included in your monthly plan. No separate local SEO tier.
Google Business Profile tune-up
Categories, services, opening hours, photos and Q&A sorted, plus a review-request flow. Most of the local map pack is won or lost on this profile alone.
A page per service area
Properly written pages for the towns and postcodes you actually cover, linked from a clean 'Areas we cover' index. Not auto-generated filler. Real copy, per area.
Local schema, properly done
LocalBusiness, Service, GeoCoordinates and AreaServed markup on every relevant page. Gives Google a machine-readable map of what you sell and where.
Citations that match
Name, address and phone consistent across Yell, Bing Places, Apple Maps, Checkatrade and the directories that matter in your niche. Inconsistent NAP is a silent ranking killer.
Review flow built in
A post-job text or email nudges customers to leave a Google review with a one-tap link. Fresh reviews lift map pack rank and your organic listings at the same time.
Local visits shown in the portal
The dashboard breaks visits down by city and region so you can see which area pages earn their keep and where you could use another one.
03 / How it works
From first call to first map pack ranking
Quick chat
Half an hour to list the towns, postcodes and service radius you genuinely cover, plus any areas you want more work in. We check the local results live.
Design
We plan the area pages, the service pages and the internal links between them. You see the sitemap and a short written brief for each page before build.
Build & wire up
Pages go live with proper schema, your Google Business Profile gets the clean-up, citations are updated, and we submit the sitemap to Search Console.
Live & looked after
Every month we review map pack and local rankings, tighten the page that is not converting, and add a new area if you want one. All on the monthly plan.
FAQ
Common questions
What is the difference between local SEO and normal SEO?
Normal SEO targets a search anywhere, local SEO targets a search that has a location attached, like 'electrician Croydon' or the map pack that shows up for 'near me' queries. Local SEO leans heavily on your Google Business Profile, your service-area pages and consistent citations.
Do you cover the whole UK?
Yes. We work with small businesses across England, Scotland, Wales and Northern Ireland. Because we work remotely with a portal, we are as easy to use in Inverness as we are in Brighton.
How many area pages do I actually need?
Usually five to fifteen, focused on the towns that bring you real work. More than that and quality drops, Google notices and rankings suffer. Better to have ten great area pages than fifty thin ones.
Will I start ranking in the Google map pack?
That is the main goal. Most clients see their map pack visibility move within six to ten weeks of the profile clean-up and area pages going live. It depends heavily on review count and competition in your area.
Can I see which towns visitors are coming from?
Yes. The analytics dashboard in your portal breaks visits down by city and region. You will see quickly which area pages pull traffic and which need a rewrite.
What if I expand to a new town mid-year?
Send a message in the portal. We write the area page, publish it, update your service-area list and refresh the schema. It is part of the monthly plan, not a new invoice.
Ready to own the search for your town?
Plans from £39/mo. Local SEO, area pages, profile work and the dashboard to prove it is working.