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About the studio

Andrew Williams

Andrew Williams

Founder · ctrl.alt.elite

I've spent my career building and running the kind of large-scale systems where things breaking isn't an option. I care obsessively about the gap between what looks nice in a mockup and what actually holds up when real customers are using it.

Most small businesses I meet have been burned by their last website. Either the brief was a Google Doc that nobody looked at again, the designer disappeared after launch, or the bill kept growing each time something changed. None of those felt like fair options to me.

ctrl.alt.elite is what happens when you bring proper engineering care to small-business websites without the agency price tag. One flat monthly fee covers the whole thing. The same small team that builds your site is the same team that picks up two years later. Nothing gets handed off. Nothing gets forgotten.

How we work

Four non-negotiables.

01 / Principle

One price, no surprises

Design, build, hosting, and every change you'll ever ask for, all covered by one flat monthly fee. We don't charge extra when you want to update an opening time, swap a photo, or tweak your prices. It's already included.

02 / Principle

Someone who actually picks up

No account managers, no ticket queues, no being passed between departments. When you need something, you talk to the people who actually built your site.

03 / Principle

Built to last, looked after forever

Your site gets the same engineering care we'd put into a system used by millions. Then we keep hosting it, updating it, and fixing anything that breaks, for as long as you want us around.

04 / Principle

Specialists when the job needs them

For bigger design or copy work, we bring in a tight group of trusted collaborators we've worked with for years. You'll always know exactly who's touching your site, and it'll always be us coordinating the work.

Hand it over.
We’ll take it from here.