See your website traffic without the setup
Every site we ship comes with a traffic dashboard inside your portal. No Google Analytics, no cookie banner, no learning curve.
01 / Why GA4 never got used
Most owners have a dashboard they have not opened in months
Every small business owner we speak to has a story about Google Analytics. Someone set it up three agencies ago, the login is in a Gmail nobody uses any more, GA4 replaced Universal Analytics mid-way through, and the dashboard now shows hostile rows of metrics that nobody can translate into a decision. The honest answer to 'how is the website doing?' is usually a shrug.
That is not a knowledge problem. It is a tool problem. GA4 was built for a different user, with a different budget, running campaigns a small business does not run. Asking a busy owner to learn it is like asking them to file their own VAT return in assembly language.
So we built a plain dashboard inside the same portal you already use for change requests. Visitors, top pages, devices and conversions in clear language. Real-time, accurate, no cookie banner, no extra login. You open it on the train, you see what happened last week, you message us if you want something changed. That is the whole loop.
What you see in your portal
Numbers without the GA4 hangover
Visitors this week
3,594
+9.7%
Top pages
- /1680
- /pricing914
- /case-studies612
- /contact388
Devices
- Mobile58%
- Desktop36%
- Tablet6%
02 / What the dashboard does
Everything a small business actually asks of analytics
Six things that answer 99 percent of 'how is the site doing?' questions.
Zero setup
There is no GA4 property to create, no measurement ID to paste, no tag manager to argue with. The tracking is part of the site from the moment it goes live.
Cookie-banner free
We track visits without storing personal data or fingerprints, so you do not need a consent banner under ICO and GDPR guidance. Less friction, fewer lost visitors.
Numbers in plain English
Visitors, top pages, devices, traffic sources and conversions. Each one labelled how you would ask for it, not how an analyst would write it in a slide deck.
Live in your client portal
No extra account to log into. You open the same portal you use for change requests and the dashboard is there, refreshed in real time.
Honest and accurate
Our tracking does not rely on third-party cookies that browsers block by default, so the numbers match reality. No mystery 40% gap between GA and your server logs.
Exportable when you need it
CSV exports on every panel, so you can pull last quarter's visits into a spreadsheet for an accountant, investor or grant application without re-typing anything.
03 / How it works
From first call to first numbers
Quick chat
Fifteen minutes to understand what you actually want to know about your site. Call volume? Quote form submissions? Traffic from a particular town?
Design
We map the events and pages worth tracking, and decide which numbers live on the dashboard landing view versus deeper in the portal.
Build & wire up
Site goes live with tracking already baked in. Conversions wired up. Top pages, devices, referrers and country all captured from day one.
Live & looked after
You open the portal whenever you want, glance at the numbers, and message us to change or add anything. No training session required.
FAQ
Common questions
Is this a replacement for Google Analytics?
For most small businesses, yes. You get visits, top pages, devices, sources and conversions. If you need the deep report layers GA4 offers for paid ad teams, you can still connect GA4 alongside it.
Do I still need a cookie banner?
With our built-in analytics alone, no. We do not use identifying cookies or cross-site fingerprints, which aligns with ICO guidance for a cookie-free setup. If you later add a tool that does need consent, the banner is a thirty-second add.
How accurate is it compared to GA4?
Usually more accurate. GA4 undercounts because so many browsers and privacy tools block it. Our tracking runs server-side and from the page itself, so the numbers match reality more closely. You will often see 20 to 40 percent higher real visitor counts.
Can multiple people in my team see the analytics?
Yes. Each team member gets their own portal login. Permissions are per user, so a bookkeeper can be view-only while the owner sees and edits everything.
Does it work on mobile?
The whole portal is built mobile-first. You can check last week's visits from your phone between jobs, no different from checking a bank balance.
What happens to the data if I leave?
You get a full CSV export of your historic data before the site moves. The tracking stops because the site is no longer ours, but the numbers you already collected are yours to keep.
Ready to actually see your traffic?
Plans from £39/mo. Site, hosting and a traffic dashboard that makes sense in five seconds.