Privacy Policy

1. Who We Are

ctrl.alt.elite operates the website ctrl-alt-elite.uk. We provide brand, design, and software development services for startup founders in the United Kingdom. For the purposes of data protection law, we are the data controller of your personal information.

Contact us at: andrew@ctrl-alt-elite.uk

2. What Data We Collect

• Contact enquiries: name, email address, company name, and message submitted via our contact form.
• Newsletter: email address, if you subscribe.
• Analytics data: anonymised usage data (pages visited, referrer, approximate location) collected via Plausible Analytics, Google Analytics (GA4), and Vercel Analytics, if you have consented to cookies.

3. How We Use Your Data

• To respond to your enquiries and discuss potential projects.
• To send newsletters if you have subscribed (you can unsubscribe at any time).
• To understand how our website is used and improve the experience, using anonymised analytics.

4. Legal Basis for Processing

• Legitimate interests: responding to enquiries and improving our services.
• Consent: analytics cookies and newsletter subscription.

5. Cookies

We use cookies and local storage to remember your consent choice and, where you have accepted, to collect anonymised analytics data. For full details, see our Cookie Policy.

6. Third Parties

• Web3Forms: processes contact form submissions on our behalf. Your form data is transmitted to their service to deliver your message to us.
• Plausible Analytics: privacy-focused, cookieless analytics. No personal data is stored (only loaded with your consent).
• Google Analytics (GA4): usage analytics. Google may process data in the US under Standard Contractual Clauses (only loaded with your consent).
• Vercel Analytics: anonymised, cookieless site analytics (only loaded with your consent).

We do not sell your personal data to any third party.

7. Data Retention

Contact enquiry data is retained for up to 2 years, or for the duration of any ongoing business relationship. Newsletter subscriber data is retained until you unsubscribe.

8. Your Rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you.
• Correct inaccurate or incomplete data.
• Request erasure of your data where we no longer have a lawful reason to retain it.
• Object to processing based on legitimate interests.
• Withdraw consent at any time.
• Lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

To exercise any of these rights, email andrew@ctrl-alt-elite.uk.

9. Contact

For any privacy-related questions, email us at andrew@ctrl-alt-elite.uk.