Terms of Service

1. About Us and These Terms

ctrl.alt.elite is a trading name of Ctrl Alt Elite Studio Ltd, a company registered in England and Wales under company number 17140083. Our registered office is 33 Birch Grove, Cwmbran NP44 6EP. You can contact us at contact@ctrl-alt-elite.uk.

These terms govern your use of ctrl-alt-elite.uk and any subscription or project you take out with us. By using the site or signing up for a plan, you agree to these terms. If you do not agree, please do not use the site or our services.

2. Use of the Website

You may use this website for lawful purposes only. You agree not to:

• Attempt to gain unauthorised access to any part of the site or its infrastructure.
• Use automated tools to scrape or harvest content without our prior written consent.
• Transmit harmful, offensive, or unlawful content via any form or communication channel on this site.

3. Our Services

We design, build, host, and maintain websites for small businesses on a monthly subscription. Our published plans (Starter and Standard) can be started online via the signup flow. Studio engagements and anything bespoke are quoted and scoped separately in writing before work begins.

The details of what is included in each plan are set out on the pricing page and form part of these terms once you subscribe. We reserve the right to decline any enquiry or signup at our discretion.

4. Starting Your Subscription

When you sign up online for Starter or Standard, you complete an onboarding brief and we begin work without charge. We will build your site and send it to you for review. Your subscription and the first monthly charge begin on launch day, which is the day your site goes live on your domain.

If, after we have built it, you decide not to go live, you can walk away without paying anything. Once the site is live, the subscription is active.

5. Billing and Payment

• Subscriptions are billed monthly or annually in advance, starting on launch day. Prices are in GBP and include VAT where applicable.
• Payments are taken via our payment processor, Stripe. You are responsible for keeping your payment method up to date.
• We may change plan pricing from time to time. Existing subscribers will be given at least 30 days' notice of any price increase by email, and you may cancel before the new price takes effect.
• Add-ons (for example the analytics add-on on Starter) are billed on the same cycle as your plan.
• Studio engagements are billed per the terms agreed in the engagement contract, which typically includes a project fee plus a monthly retainer.

6. Cancelling Your Subscription

There is no fixed term on Starter or Standard. You can cancel at any time by emailing contact@ctrl-alt-elite.uk or via your client portal. Cancellation takes effect at the end of your current billing period and you will not be charged again after that.

When you cancel, we hand over your domain and the content you have given us cleanly. Hosting, ongoing maintenance, the design and code of the site, and any bespoke template work remain our property and are not transferred (see section 8).

7. Consumer Cancellation Rights

If you are a consumer (an individual buying outside the course of your business), you have a 14-day right to cancel any distance contract with us under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013, starting from the day we confirm your subscription.

Because our service is typically delivered within days, you may expressly ask us to begin work before the 14-day period has ended. If you do and you then cancel within the 14 days, you agree to pay a proportionate amount for the work already carried out (for example, design and build hours up to the point of cancellation).

To exercise your right to cancel, email contact@ctrl-alt-elite.uk with your name and subscription details before the 14 days are up. Business customers do not have this statutory cancellation right, but may cancel under section 6.

8. What You Own, What We License

Your domain and content. Your domain is registered in your name. Any text, images, logos or other content you provide, or that we write with you for your business, is yours.

The site itself. The design, code, hosting configuration, and any templates or components we use to build your site are licensed to you for the duration of your subscription. They remain our intellectual property. If you cancel, the live site is taken down; the domain and content are handed over so you can rebuild or take them elsewhere.

Bespoke Studio work. For Studio engagements, intellectual property ownership of deliverables is agreed in the engagement contract.

9. Late Payment and Suspension

If a payment fails, we will retry automatically and let you know by email. If the account remains unpaid 14 days after the due date, we may suspend the site and pause further work until the account is brought up to date.

If an account is unpaid for 60 days we may terminate the subscription. At that point we follow the handover process in section 6.

10. Your Responsibilities

• Provide content and feedback in reasonable time so we can deliver the site.
• Ensure anything you send us (text, images, logos) is yours to use or properly licensed, and is not unlawful, infringing, or defamatory.
• Use the site and portal lawfully and not to host illegal, harmful, or abusive content.
• Keep your login credentials secure.

11. Intellectual Property in This Website

All content on ctrl-alt-elite.uk - including text, images, case studies, logos, and design - is the property of ctrl.alt.elite or its licensors and is protected by copyright. You may not reproduce or distribute it without our express written permission.

12. Limitation of Liability

To the fullest extent permitted by law, ctrl.alt.elite shall not be liable for:

• Indirect, incidental, or consequential losses arising from use of this website or our services.
• Loss of data, revenue, or business opportunity not covered by a signed engagement agreement.
• Short interruptions to website availability (for example routine maintenance or third-party outages).

Our total liability for any claim relating to your subscription is limited to the amount you have paid us in the 12 months before the claim arose. Nothing in these terms limits our liability for death or personal injury caused by negligence, fraud, or any other liability that cannot be excluded under English law, or any rights you have as a consumer that cannot be excluded.

13. Changes to These Terms

We may update these terms from time to time. If a change materially affects existing subscribers we will notify you by email at least 30 days before the change takes effect, and you may cancel before it does.

14. Governing Law

These terms are governed by the laws of England and Wales. Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales. If you are a consumer resident in Scotland or Northern Ireland, you may bring proceedings in your local courts.