Track the conversions that matter
Phone taps, quote forms, bookings and deposits, all wired into your portal. You see what the site actually earns for you, not just what it gets visited for.
01 / Why visits are the wrong headline number
Traffic is cheap, conversions pay the bills
You can double a small business site's traffic in a month by publishing the right blog posts or chasing a trending search. That is not the hard bit. The hard bit is knowing whether any of those extra visitors actually picked up the phone, booked a quote, paid a deposit or filled out the form. Without that link, every SEO decision is a guess dressed up as a strategy.
Most dashboards dodge this by celebrating visits. A big number, a nice green up-arrow, a pat on the back, and nothing that tells you whether the month paid for itself. The moment you start tracking the actions that lead to invoices, the whole picture changes. Pages that looked like stars turn out to be tyre-kicker magnets, and a quiet services page turns out to be the one earning its keep.
We wire conversions into every site we ship. Phone taps, form submissions, WhatsApp clicks, bookings and payments where relevant. Sources attributed at first visit. Conversion rates by page. All of it in your portal, in English, so you can make decisions based on what actually happens next.
What you see in your portal
Actions, not just audience
Conversions this week
142
+26.3%
Top pages
- /services/quote924
- /814
- /book-a-call612
- /contact448
Devices
- Mobile67%
- Desktop28%
- Tablet5%
02 / What we track for you
Every goal that matters, none of the vanity ones
Six conversion types, all configured up front, all visible in the portal from day one.
Phone taps counted
Every tap on your click-to-call number is logged, with the page it happened on and the device. You can see at a glance whether the homepage or a service page drives more calls.
Form submissions tracked end-to-end
Quote forms, callback requests, contact forms, booking forms. Each one fires a conversion event in your dashboard with the referring page and source intact.
WhatsApp and email clicks
If WhatsApp Business or a mailto link is how most leads reach you, we track those too. No more guessing whether anyone actually uses the chat button.
Bookings and deposits
If you take bookings through Calendly, Cal.com or Stripe, the completed booking or payment shows up as a conversion with the visit that led to it.
Source attribution that works
We tag visits at first landing, so when a conversion fires, you see whether it came from Google organic, Google Business Profile, a Facebook post or a word-of-mouth referral.
Conversion rate by page
A sortable list of pages with traffic, conversions and conversion rate side by side. The ones earning their keep and the ones that need a rewrite become obvious in seconds.
03 / How it works
From brief to first tracked conversion
Quick chat
Twenty minutes to list the actions that matter. A phone call? A quote form? A booked appointment? We rank them by business value, not just volume.
Design
We map each goal to a trackable event, the page it lives on, and the threshold that counts as a real conversion. You sign off on the list before build.
Build & wire up
We wire up the events, connect forms and payment tools where relevant, and configure the dashboard view. Test conversions fire on staging before the site goes live.
Live & looked after
Every month we review which pages convert and which leak visitors. Changes to copy, CTAs and form layouts are part of the plan, shipped as soon as you approve.
FAQ
Common questions
What counts as a conversion on my site?
Whatever you say counts. For most clients it is a phone tap, a quote form submission, a booking or a deposit. We set the definition with you up front, so the number in the dashboard always means something real.
Can you track conversions from Facebook and Instagram ads too?
Yes. We can fire events into the Meta Pixel or the Conversions API so your ads platform sees the same actions your portal sees. That usually lifts ad performance meaningfully, because the platform stops optimising blind.
Do I need to do anything when a new conversion fires?
Not unless you want to. The event is logged in the portal and, if you want, you can have an email or a WhatsApp alert fire for high-value actions like booked deposits or quote requests over a threshold.
How is this different from GA4 conversion events?
GA4 can do most of this if you are happy configuring tag manager, event parameters and funnel reports yourself. We set it up for you, surface it in plain language, and fix it when something drifts.
What if my phone calls are the main goal but I track them in a CRM?
We can pipe call tracking numbers through a provider like CallRail or Aircall so the call event fires both in your CRM and in the portal. You get a single view.
Can I see which Google Business Profile posts drive conversions?
If you tag your GBP links properly, yes. We set the tagging up for you, so every profile post you publish flows into a source column in the dashboard alongside Google organic and paid.
Want to see what the site is actually doing?
Plans from £39/mo. Site, hosting and proper conversion tracking, on every build.