Web design with SEO baked in, not bolted on
Every site we ship has the SEO work done on day one. Fast pages, clean markup, local schema and a portal that shows you it is working.
01 / Why SEO should never be an extra
Selling SEO separately is how agencies pad the bill
Most small business owners have been told that a website is one thing and SEO is another. One quote for the site, then a second retainer to make it rank. That split made sense in 2009 when sites were shipped as static brochures and someone had to manually stuff keywords into them afterwards. It has not made sense for a long time.
If the site is built properly in the first place, the bulk of small-business SEO is already done. Fast server-rendered pages, one clear H1, sensible headings, internal links that actually point somewhere, image alt text written for humans, LocalBusiness and FAQ schema, a proper sitemap and robots file. None of that is rocket science. It is just discipline during the build.
So we do it during the build. You get a site that ranks for the obvious things from launch day, an analytics dashboard inside your portal that shows you the traffic landing, and a team that adds or rewrites pages on request. No SEO retainer, no separate login, no mystery invoice six months in.
What you see in your portal
Proof the SEO work is doing something
Organic visits, last 7 days
4,164
+18.2%
Top pages
- /1820
- /services/emergency1104
- /areas/brighton742
- /contact498
Devices
- Mobile71%
- Desktop24%
- Tablet5%
02 / What gets built in
Six things most 'web design' quotes quietly leave out
Every item below is standard, on every plan, from £39/mo up. No optional SEO bundle.
Fast pages by default
No page builder bloat, no 300kb of jQuery plugins. We ship small, hand-written pages that load in under a second on a phone on 4G, which is what Google actually rewards.
Clean, semantic markup
One H1, a sensible heading outline, proper alt text, structured data where it helps. The kind of under-the-hood work that quietly lifts you up the results page.
Local schema, done properly
LocalBusiness, Service and FAQ schema wired into the pages that need it. Your address, hours, reviews and service areas become machine-readable, not just window dressing.
Keyword research that matches reality
We look at what your actual customers type in, not a spreadsheet of vanity terms. Pages get written for those searches, in plain English, without a single instance of keyword stuffing.
Analytics inside your portal
No separate GA4 login, no jargon. Visitors, top pages, devices and conversions live inside the same portal you use to request changes. You can see SEO working in plain numbers.
Ongoing tweaks included
A new service to rank for, a page that needs a better title, a FAQ that keeps coming up in enquiries. Request it in the portal and we ship it, on the monthly plan, no extra invoice.
03 / How it works
From first call to first ranking
Quick chat
Twenty minutes to learn what work you want more of, which searches customers use to find you now, and which competitors are sitting above you on Google.
Design
We plan a site that covers the searches worth ranking for, then design pages around them. You see the structure and copy before a single line of code is written.
Build & wire up
We build the site, embed schema, connect the analytics dashboard, submit the sitemap to Google and point your domain over with no downtime.
Live & looked after
After launch we keep improving. New pages for searches you want to own, speed tweaks, title refreshes, and a monthly glance at the numbers together if you want it.
FAQ
Common questions
Is SEO actually included or is it an upsell later?
It is genuinely included. Schema, on-page SEO, site speed, internal linking, sitemaps and analytics are built in from day one. There is no 'SEO package' hiding behind a second invoice.
How long before I see results on Google?
Brand name searches usually land within a week or two. Local service searches typically take six to twelve weeks to move, sometimes faster in quieter niches. We do not promise position one on day one because nobody honest can.
Do I need to hire a separate SEO agency?
For most small businesses, no. The on-page and local foundations we build cover the vast majority of what matters. If you later want paid ads or deep off-site link building, you can layer that on, but the base is already solid.
What if I want to target a new service or town later?
Send us a message in the portal. We research the searches, write the page, publish it and submit it to Google. It is part of the monthly plan, not an extra cost.
Will this work if my business is brand new?
Yes, though new sites take a little longer for Google to trust. We focus early effort on long-tail and local searches, which you can rank for quickly, and build up to the bigger terms over a few months.
Can I see the SEO data without logging into Google?
Yes. The analytics dashboard in your portal shows visits, top pages, devices and conversions. You only need a Google Search Console account if you want to dig into exact keyword queries, and we can set that up for you.
Want a site where the SEO is already done?
Plans from £39/mo. Design, build, hosting, local SEO and analytics, all in one monthly fee.