Website redesign without the drama
Migrate, redesign and rebuild your existing site without losing your rankings, your content, or a day of trading.
01 / When a redesign is the right move
Old sites do not just look old, they hold the business back
Picture an accountant in Manchester whose website was built in 2017 by someone who has since moved abroad. The phone number on the contact page is still the old one. The mobile layout is broken on iPhones bought after 2020. The hosting renewal arrives once a year from a company nobody at the firm has spoken to in five years. This is not a maintenance problem. It is a redesign problem.
A redesign is not just about making the site look modern. It is the moment to fix the structure, refresh the copy, migrate to better hosting, set up the redirects properly, and put a real team behind the site for the years that follow.
We do redesigns inside the same monthly plan as a new build. No five-figure project quote, no separate maintenance contract, no fight about scope when something inevitably needs adding mid-build.
02 / What a proper redesign covers
Six things we always do
A redesign is half new design, half careful migration. The migration half is what most redesigns get wrong.
Audit before redesign
Before we touch a pixel we look at what your current site is doing and where it is leaking. Slow pages, broken forms, dead links, missing redirects, weak headlines. Half of a redesign is fixing what is already there.
Keep what works, fix what does not
Some pages on your old site are quietly pulling traffic and converting visitors. We identify those, keep their URLs alive, and redesign around them. A redesign that throws everything out usually loses a year of search traffic with it.
Migrate content, do not retype it
We bring your existing copy across, clean it up where it needs it, and do not make you fill in another spreadsheet from scratch. Photos, testimonials, case studies, blog posts, all migrated and tidied as part of the project.
Redirects done properly
Every old URL gets a 301 redirect to the new equivalent so your search rankings carry over and any links pointing to your site still land somewhere useful. This is the boring but critical step that most redesigns skip.
Minimal downtime
We build the new site on a staging URL while your current site stays live. The cutover happens in an afternoon, usually outside business hours, and customers never see a broken page.
Looked after from launch
After the redesign goes live, the same monthly plan covers ongoing changes, hosting, backups and monitoring. The site keeps moving instead of slowly rotting until you need another redesign in three years.
03 / How we run a redesign
From audit to cutover
Audit
We look at your current site, your analytics, your top-performing pages, and the places visitors fall off. The findings shape the new build.
Plan
Sitemap, redirect map, content migration plan and design direction. We agree what stays, what changes and what gets retired.
Design and build
New site built on staging while the old one stays live. You sign off the design preview, then the staging build, then we cut over.
Launch
Cutover, redirects in place, search console resubmitted, analytics confirmed. Same domain, same email, new site, no downtime.
FAQ
Common questions
Will I lose my Google rankings?
Not if the redesign is done properly. The risk comes from missing redirects, missing content and changes to URL structure that nobody mapped. We plan all three before the build starts and most redesigns we do see search traffic recover within weeks and then climb above the old baseline.
Can I keep my existing domain?
Yes, that is the default. We migrate the new site under your current domain so your email keeps working, your printed business cards still work, and your customers do not have to learn a new URL.
How long does a redesign take?
Two to four weeks for most small business sites, depending on how much content needs migrating. We are usually slower than a fresh build because moving content properly takes more care than starting empty.
What if my current site is on WordPress, Wix or Squarespace?
We have migrated sites off all of them. The mechanics differ but the shape is the same: pull the content out, clean it up, rebuild the pages, redirect the old URLs. The only thing we will not do is migrate hundreds of legacy plugin features that nobody uses, because that is rebuilding the original problem.
What if some of my content is good and I want to keep it?
We keep what works. Strong copy, good photos, popular blog posts and converting service pages all carry across. The redesign is not a tear-down of your business, just a fresh frame around the bits that already do their job.
Will the redesign cost more than a new build?
No. Same monthly plan. Redesigns sometimes take a touch longer because of the migration work, but the price does not change because of it. £79/month covers a redesign as easily as a new build.
Time for a redesign?
Send us your URL. We will tell you what is worth keeping, what to fix first, and how the new site would shape up.