SEO for electricians
Rank for EV charger installs, landlord EICRs and local rewires, not just 'electrician' on page four.
01 / Why electrical SEO is different
Electricians have three different customers, all searching differently
A homeowner Googles 'EV charger installer near me'. A landlord Googles 'EICR cost landlord [town]'. A facilities manager Googles 'NICEIC commercial electrical contractor' and opens a spreadsheet. Three customers, three intents, three different pages on your site if you want to rank for any of them.
Most electrician sites ignore this and run a single 'services' page that lists everything in bullet points. Google sees a generic page and ranks it generically, which means nothing. Meanwhile your competitor has a clean EV charger page with OZEV language, a tidy EICR page with landlord language, and a commercial maintenance page that reads like a quote for a property company.
We build the pages that actually match what your customers are typing. Then we wire up the Google Business Profile, the schema, the reviews and the call tracking so you see, in one dashboard, which service is pulling in which job. Monthly plan, no big upfront bill, no clever metric dashboards you have to learn to read.
02 / What's included
SEO built around how electrical work is actually sold
Six pieces of work that move rankings for sparkies, done by default on every site.
EV charger pages built for OZEV-era searches
Dedicated pages for the queries people actually type: 'EV charger installer near me', 'tethered vs untethered', 'Zappi install cost'. Written to match intent, linked from every town page you cover.
EICR pages that pull in landlord portfolios
Separate EICR pages for homeowners, landlords and letting agents. Landlord version pulls in multi-property quote requests, the bread and butter of any decent electrical firm.
NICEIC and NAPIT trust signals coded into the page
Scheme badges with structured data linking to your public register entry. Google reads it, customers check it, and click-through rates rise because the listing looks verified.
Fuse board and consumer unit upgrade pages
Higher-ticket work hides behind the right keywords. Pages for fuse board replacements, RCBOs, 18th Edition compliance and part-P sign-off bring in homeowners who already know they need to spend.
Commercial maintenance landing page
A separate path for facilities managers and property companies, written in their language, with a contact form that asks for site count and contract start date rather than a single socket fault.
Map-pack optimisation for every town you cover
Google Business Profile tightened up, categories aligned, service area accurate, review widget hooked up to the site. The three map-pack slots are where most 'electrician near me' clicks go.
In your portal
See whether EVs or EICRs are actually earning the work
Every service page has its own tracking. The portal shows which page is pulling in quote requests and phone calls so you know where to put van time, not where the dashboard says traffic is highest.
Electrical enquiries this week
892
+14.2%
Top pages
- /ev-charger-installation368
- /landlord-eicr241
- /fuse-board-upgrade156
- /emergency-electrician127
Devices
- Mobile62%
- Desktop31%
- Tablet7%
03 / How we work
From keyword audit to booked installs
Keyword audit
We check where you rank today for EVs, EICRs, rewires, fuse boards and the town names that matter. Then we map the gaps against what your actual competitors already hold.
Service pages
We build the EV, EICR and rewire pages properly, one per real service, each optimised for the way customers search rather than the way you bill.
Local pack
Google Business Profile cleaned up, citations aligned, schema added to the site, reviews pulled through. The combined work is what lifts you into the three-pack.
Track enquiries
Portal shows which page drove which quote request or call. EV pages that earn installs, EICR pages that earn portfolios, everything in one dashboard.
FAQ
Common questions
Is there still demand for EV charger SEO now that grants have changed?
More than ever. OZEV grants moved to flat-owners and landlords, which means a new customer group is searching for installers. Domestic EV demand is still growing year on year and most searches are still 'EV charger installer [town]', a local query we can own.
Does my NICEIC registration affect my ranking?
Not directly. Google does not query the NICEIC register. But showing your scheme, number and a link to the public register with correct schema earns trust signals and click-throughs, which matter. Customers also check registration before dialling.
Can you help me rank for landlord EICR work specifically?
Yes, and it is one of the highest-margin keyword families for electricians. 'Landlord EICR [town]', 'rental property electrical certificate', and multi-property variants convert well because the intent is regulated work that has to be booked.
I only do commercial work. Will local SEO help?
Commercial has different search patterns. Less 'near me', more 'NICEIC commercial electrical contractor', 'EICR large building', 'planned preventative maintenance'. We build a commercial track alongside the domestic one and focus the dashboard on the right enquiries.
How long before EV charger pages start ranking?
Usually six to ten weeks in smaller towns, three to six months in cities where national installers bid on the same terms. Getting listed in the OZEV installer map and tying it to your GBP speeds things up.
Will this beat the big national comparison sites?
Not in the organic aggregator slots, and you probably do not want to. We target the local pack and the 'electrician [town]' queries where aggregators struggle. Those are the searches that turn into booked jobs, not quote-form leads resold to five contractors.
Ready to rank for the work that pays properly?
Plans from £39/mo. We build the pages, clean up the local signals and track the enquiries.