SEO for solicitors
Rank for conveyancing, probate, family and employment work that actually fits your practice, with SRA transparency built in from day one.
01 / Why solicitors' SEO is a regulated job
A firm's website is part of its regulatory footprint, not just a marketing asset
Most high-street firms still treat the website as a flyer. A homepage with a crest and a contact form, a practice-areas page with one paragraph each, and a PDF of the complaints procedure uploaded in 2019. It does nothing for SEO and occasionally trips over the SRA Transparency Rules, which is a risk no managing partner needs on the desk.
Done properly, a solicitors' website is the firm's single best source of matter enquiries. Conveyancing, probate, family, employment and immigration are all searched locally with intent that is ready to convert. The firms winning those searches have practice-area pages that answer specific questions, transparency content that meets SRA requirements, and named-solicitor pages that earn trust at the moment someone is deciding.
We build solicitors' sites with that regulatory and commercial job in mind. LegalService and Person schema, SRA digital badge and register link, practice-area pages written to rank and convert, and an enquiry flow that respects conflict-check duties. Then we keep the transparency content current as rules and fees change.
02 / What you get
Built for how regulated legal clients actually decide
Six things that turn a compliant website into a matter engine. We build them all in.
SRA Transparency Rules handled properly
Price and service transparency for conveyancing, probate, employment tribunals, immigration and licensing applications. All published to SRA requirements with the required complaints procedure and regulatory notices in place.
Service pages per practice area
Separate, substantive pages for conveyancing, family, wills and probate, employment, litigation and any specialism you offer. Each one targeted to its own search, each one written to convert an enquiry.
SRA badge, verified and linked
SRA digital badge and firm ID linked to the official register. Both a trust signal for clients and a Google signal that you are a regulated firm, not a referral gateway.
Local schema with named solicitors
LegalService markup and Person schema for each partner or senior solicitor with their practice area and bar credentials. Google surfaces named lawyers, which matters for bereavement and family work.
Case studies without confidentiality risk
Anonymised matter write-ups that describe the situation, approach and outcome without identifying clients. These rank for 'solicitor helped with [specific situation]' and pre-qualify enquiries.
Client enquiry form that respects the professional obligations
Conflict-check capture, jurisdiction, matter type and approximate value. Captures enough for a conflict check without breaching any duty, and routes straight into your case management system.
Inside your portal
Watch conveyancing enquiries drift to the weeks you are open
Knowing when instruction volume peaks helps partners plan capacity. The portal shows practice-area traffic without anyone logging into Search Console.
Weekly visitors
4,380
+8.4%
Top pages
- /conveyancing2140
- /wills-and-probate1380
- /1220
- /family640
Devices
- Mobile62%
- Desktop31%
- Tablet7%
03 / How it works
From first instruction to live site
Quick chat
Thirty minutes. We learn your practice areas, target matter types, fee structure and the SRA transparency requirements relevant to your workload.
Design
Clickable preview with practice-area pages, transparency pages, named-solicitor pages and an enquiry flow that respects conflict-check duties. Feedback by message.
Build & wire up
We build, add LegalService and Person schema, publish SRA transparency and complaints content, connect enquiry to your case management tool, and migrate existing rankings.
Live & looked after
New partner, new practice area, SRA rule change, updated costs information? Message the portal and it is on the site within a day.
FAQ
Common questions
Does the site meet SRA Transparency Rules?
Yes. For the required practice areas we publish fee ranges, fee-earners, timescales, what is included and disbursements, alongside complaints handling details. We build the templates so nothing required is missing, and keep them current as rules evolve.
Can we show the SRA digital badge?
Yes and you should. We install the official SRA digital badge linked to your firm's register entry. It is both a compliance signal and a trust signal for every client who checks.
Is it safe to publish case studies?
Yes, with proper anonymisation and client consent. We write them in a way that describes the matter and outcome without identifying parties, which keeps you within confidentiality duties and delivers real SEO value.
How do we handle conflict-check risk on enquiry forms?
The enquiry form captures the other-party name, matter type and jurisdiction at minimum, and holds the lead without creating a retainer. Your existing conflict-check workflow runs before any substantive reply goes out.
Can the site rank for 'conveyancing solicitor [town]'?
Yes. Conveyancing is one of the most competitive local terms but also one where proper SRA-compliant pricing, timescales and reviews beat thin competitor pages consistently. Expect three to four months to hold the first page, faster for outlying towns.
How do we handle reviews without breaching SRA advertising rules?
We use client reviews from moderated platforms like ReviewSolicitors or Google, displayed with schema so stars show in results. We never invent or edit reviews and will flag anything that might breach professional conduct.
Ready for a solicitors' site that meets the rules and earns matters?
Plans from £39/mo. SRA-compliant transparency, practice-area pages, schema and ongoing changes all in.