Work / Food & drink
Get found, get chosen, get booked
ivysA trailer that's easy to find, hard to scroll past and quick to book.

The briefWhat was at stake
The problem
A pitch-based trailer depends on a hungry passer-by deciding, in seconds on their phone, that the little green trailer is worth the walk. Without a site, that look hands the chains an easy advantage. The higher-value money sits in private events and catering, and word of mouth alone leaves that demand uncaptured.
What we built
- A full, priced menu with sections, daily meal deals and a Friday brisket special, so a lunch-rush visitor sees exactly what they get and what they pay before they queue.
- A distinctive hand-drawn forest-green and gold identity carried across screen and three print menus, so one small trailer reads as a real, trusted brand next to the chains.
- Real cut-out food photography on green for every item, structured to make the food itself the reason someone walks over rather than past.
- A 'Find Us' block with location, trading hours and socials one tap away, plus built-in enquiry capture wired to notify the owners, designed to turn passers-by and event organisers into bookings.
The valueWhat changed
Good food, made proper: a mobile-first site built to be found day to day, to make the trailer look like a brand worth choosing, and to channel the higher-value event and catering demand straight to the owners, with no ordering backend to run.
Visit the live site ↗Under the hoodThe pieces
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