Coffi KitokoTurns "coffee near me" searches across Cwmbran and Pontypool into footfall through two cafe doors.

The problem

An independent cafe lives on footfall, and the people most likely to walk in are searching "coffee near me" street by street. Without local pages and a clear two-location story online, a five-star, award-winning cafe stays invisible to the very neighbours it wants, and the provenance that justifies the price never gets told.

What we built

1. Nine local 'coffee in {area}' pages covering Cwmbran, Pontypool and the surrounding streets, each with its own copy, nearest-cafe card and Maps directions, so a neighbour searching their own area lands on a page built for them, not a generic homepage.
2. A 'Two Homes' structure splitting the Cwmbran espresso bar and the Mamhilad cafe with hours, directions and Mamhilad's bookable meeting room and fast wi-fi, so each site pulls the right crowd to the right door.
3. A provenance-first brand carrying the Lingala 'beautiful coffee' story, the Big Dog roasting partner and the Welsh supplier network, so the cup is sold on a reason to care, not just a price.
4. A priced menu, a contact form and a seasonal-blends newsletter with conversion tracking, so a casual visitor turns into a visit, an enquiry or a subscriber you can bring back.