SEO for accountants
Rank for the specific services and sectors you want more of, not the generic 'accountant near me' that pays per hour instead of per month.
01 / Why accountants need more than a brochure site
The right client Googles the service, the wrong one Googles the fee
Every accountancy firm has a mix of clients. Some pay well and bring interesting work. Some pay late and want everything over the phone at 5pm on a Friday. The difference, almost always, is how they found you. Clients who search 'cheap accountant' behave one way. Clients who search 'R&D tax credit claim for software firms' behave another. Your website is the gatekeeper that decides which ones find you.
Generic accountancy sites rank for generic searches. They attract price-led enquiries, compete with every high-street firm and struggle to justify a retainer fee. Sites that are deliberate about services and sectors rank for specific, high-intent searches and attract clients who already know what they need.
We build accountancy sites with a page per service and a page per target sector. Proper ProfessionalService and AccountingService schema, regulator credentials linked to ICAEW or ACCA, and a portal-style onboarding flow that captures the basics before the first call. Then we keep it current through each tax year.
02 / What you get
Built for how good accountancy clients find good firms
Six things that move your enquiries up-market. We build them all in.
ICAEW / ACCA credentials front and centre
Regulator badges, firm numbers and partner qualifications surfaced where prospects actually look. Verified links to your ICAEW or ACCA public listing so the trust signal is provable, not decorative.
Service-specific pages, not a bullet list
Self-assessment, corporation tax, VAT, payroll, R&D tax credits, EIS and company formation each get their own page. Each page targets a distinct search with its own FAQs, example clients and fee guidance.
Sector pages for the niches you want more of
Accountants for dentists, contractors, property landlords, e-commerce sellers, creative agencies. Niche-specific pages rank far faster than generic 'accountant [city]' and attract higher-fee clients.
Professional services schema and LocalBusiness markup
ProfessionalService and AccountingService schema plus LocalBusiness so Google shows partners, services, service areas and review stars in local results.
Case studies and client logos, properly
Short, anonymised case studies with the savings or outcome quantified. Internal links to the relevant service pages lift those pages' rankings at the same time.
Portal or Xero onboarding links ready to go
A proper 'become a client' flow that captures the basics, sets expectations on turnaround, and links straight to your onboarding tool. Saves the back-and-forth that loses half your enquiries.
Inside your portal
Watch R&D and sector pages climb while the homepage plateaus
When the niche pages start outranking the homepage, you are winning. The portal makes that visible without anyone needing a Google Analytics login.
Weekly visitors
3,480
+9.7%
Top pages
- /services/self-assessment1820
- /1340
- /for/contractors760
- /services/r-and-d-tax-credits520
Devices
- Mobile62%
- Desktop31%
- Tablet7%
03 / How it works
From first enquiry to live site
Quick chat
Thirty minutes. We learn your firm's services, sectors, ideal client fee level and which services you want more enquiries for next quarter.
Design
Clickable preview with service pages, sector pages and a clear onboarding flow mapped to real search intent. Amendments by message.
Build & wire up
We build, add ProfessionalService schema, set up Google Business Profile, wire the onboarding form to your inbox or CRM, and migrate existing rankings.
Live & looked after
New tax year update, new R&D guidance, a new partner joining, Autumn Statement changes? Message the portal and it is on the site within a day.
FAQ
Common questions
What does ICAEW / ACCA guidance say about website claims?
Both regulators require claims to be fair and not misleading, with services clearly scoped and the firm name, registration and complaint route available. We build the site with all of that in place and will not publish language that puts your practising certificate at risk.
Should we publish fees on the site?
Publish indicative ranges for productised services like self-assessment returns or company formations. It filters out the time-wasters and improves your ranking for 'affordable accountant [city]' and similar searches. Complex advisory work stays quote-based.
How long before we rank for 'accountant [our town]'?
Depends on competition. For mid-size towns, two to four months with consistent content and review flow. We typically get niche pages like 'accountant for dentists [county]' ranking in six to eight weeks because competition is lighter.
Can the site integrate with Xero or QuickBooks?
The marketing site itself does not replace your practice software, but we can link directly into Xero HQ, QuickBooks Online Accountant onboarding flows and proposal tools like Ignition or GoProposal.
We have multiple offices. How should that look?
Each office gets its own location page with local schema, local phone number and a named partner. That ranks each office independently in its town rather than competing with itself under one generic 'contact us'.
How do we handle privacy and data protection online?
GDPR-compliant enquiry forms, a proper privacy notice, cookie controls that do not get in the way, and ICO registration number in the footer. We set it up so the firm is compliant without the forms being painful.
Ready for an accountancy site that attracts the right fee?
Plans from £39/mo. Design, service pages, sector pages, schema and ongoing changes all included.