Work / Trades & services
Built to win B2B trust early
Phoenix AirconA credentials-first site that speaks the language of facilities managers and procurement.

The briefWhat was at stake
The problem
Industrial and commercial HVAC is bought on technical competence and compliance, not consumer marketing. A contractor-template site quietly undersells a long-established specialist, leaving facilities managers and procurement unsure the firm can carry plant-scale work, and sending the bigger jobs elsewhere.
What we built
- A premium 'industrial architect' design system, with a blueprint-grid hero, layered tonal surfaces and engineering-grade type, so a heritage trade reads as a serious plant contractor rather than a clip-art tradesman.
- Six real technical specialisms laid out as a capability bento (comfort cooling, computer-room close control, industrial heating, chillers, process burners, panel coolers), so a facilities manager sees their exact problem is covered.
- A compliance section foregrounding REFCOM, Gas Safe, OFTEC and Safe Contractor accreditation, so procurement can tick the de-risking boxes without a phone call.
- A coverage map and same-working-day enquiry form with tap-to-call, so a routine quote and an emergency breakdown each have a clear, fast route in.
The valueWhat changed
Phoenix Aircon now has a site that speaks procurement's language, technical, accredited and plant-scale, built to turn facilities managers into enquiries instead of leaking them to better-presented rivals. Capability and compliance do the qualifying up front, so the calls that come in are the right ones, and breakdowns reach an engineer fast.
Under the hoodThe pieces
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