What a website actually costs a UK electrician
An honest breakdown of what an electrician website actually costs in the UK, including the hidden fees most quotes leave out.
01 / The real question
Cost is the wrong first question - it's about cost per booked job
A website is a tool, same as a Megger or a PAT tester. You don't ask 'how much does a PAT tester cost', you ask 'how long before it pays for itself'. A fair PAT tester at £400 pays back on the second commercial job. A website should be judged the same way.
On realistic electrician numbers (£400 to £800 margin on a consumer unit swap, £400 to £800 on an EV install, £150 to £350 on an EICR, thousands on a commercial maintenance contract), the break-even point on almost any sensible web plan is one extra booked job a month. The harder question is which kind of site actually delivers that extra job, and which just sits there looking pretty.
Below is an honest breakdown of the options UK electricians actually have in 2026: DIY builders, Fiverr freelancers, local agencies, and subscription plans like ours. We've put real prices, real trade-offs and the hidden costs each one has. Pick the one that matches your stage of business, not the one with the cheapest sticker price.
02 / The options, priced
Six price points and what you actually get for each
Numbers are realistic UK market rates as of 2026.
DIY builder: £0 to £30/mo
Wix, Squarespace, GoDaddy. Realistic on evenings over a few weekends if you're technical. You get a passable brochure site. What you don't get is a proper EV charger page, schema for local search, or a consumer unit photo gallery that's actually optimised. Expect poor ranking for competitive searches.
Fiverr or one-off freelancer: £400 to £1,500 upfront
Cheaper on paper, often a lottery. A good freelancer can build a clean five-page site. The problem is what happens next: no hosting, no updates, no one to change the phone number when you get a new van. One year in, the site is slowly breaking and the freelancer has stopped replying.
Local agency: £2,500 to £6,000 upfront, plus hosting
Proper design, proper copy, proper photography if you pay for it. What you don't usually get included is ongoing changes. Every 'can you add the new EV page' becomes a £250 invoice. For a busy electrician running EICRs and EV installs, that friction stops the site from ever being kept current.
Subscription (what we do): from £39/mo
Design, build, hosting, security, SSL and ongoing changes folded into one monthly fee. £39/mo for Starter, £79/mo for Standard (adds SEO foundations and the five-page build needed for EICR, EV, emergency, commercial and domestic). No upfront, no contract, and changes go live the same week you ask.
What pays for it: one EV install
A single Wallbox or Zappi install at £800 to £1,500 gross covers a year of Starter. A consumer unit upgrade at £400 to £800 covers ten months. One commercial EICR or PAT testing contract often covers two years. The right site earns its fee in the first month; the wrong one gets invoiced for forever.
Hidden costs to watch for
Domain renewal, SSL certificates if you're on old hosting, copywriting, photography, 'SEO retainers' on top, Google Ads management. A fair quote should bundle all of these. If someone is quoting £1,200 upfront and then a £200/mo SEO retainer with no portal and no changes included, ask what you're actually getting.
03 / How to choose
Four questions to work out what you should pay
Work out what a lead is worth
Typical electrician numbers: EICR £150 to £350 (landlord portfolio worth more), consumer unit swap £400 to £800 profit, EV charger install £400 to £800 margin after kit, commercial maintenance contract £3,000 to £10,000 annual. One extra booked job a month from the site clears almost any sensible build cost.
Count the hidden costs
Write out all twelve months of expected spend: build, hosting, SSL, domain, any retainers, email hosting, change requests. A £1,500 upfront site that costs £60/mo to keep running and £200 per change is more expensive over two years than most subscription plans.
Match cost to stage of business
Just started, one van, no reviews: Starter at £39/mo is enough to get a legitimate site live this month. Established, three vans, want to dominate local search: Standard at £79/mo with the SEO foundations. Commercial focus with bid documents and case studies: Studio, for a site designed around larger contracts.
Watch for the upgrade path
A good web partner lets you start small and grow. If you're on Starter and win a big commercial contract, you should be able to upgrade mid-month, not start again. That flexibility matters more than the headline price because your business changes faster than a rigid contract lets you react.
FAQ
Common questions
What is the real minimum to get a decent electrician site online?
Honestly, about £40 a month all-in, if you go the subscription route. That covers design, hosting, SSL and changes. Below that you are either on a free builder (which caps your SEO) or paying an upfront lump sum with hosting and changes billed separately, which is usually worse value over two years.
Is £3,000 for an electrician website ever worth it?
Occasionally, yes. Commercial electricians chasing bid work need a site with case studies, accreditation docs, H&S statements and client logos laid out properly. That is a serious design job. For a domestic-focused sparky running EICRs and EV installs, £3,000 upfront tends to produce the same site as a £79/mo plan, except you've paid it all on day one and still owe for changes.
How does your subscription compare to hiring a freelancer?
Freelancers are cheaper over the first year if you find a good one. They get more expensive from year two onwards, because hosting, security, updates and changes are all on you. If you're the kind of electrician who wants to stay on the tools and never touch a WordPress dashboard, a subscription works out cheaper and less stressful.
What about AI website builders - are they good enough now?
For a placeholder while you work out what you want, yes. For a site that actually wins EICR contracts from letting agents or gets you into the local pack for 'EV charger installer near me', not yet. The generic copy, missing schema, and lack of genuine photos still gives them away to both Google and real customers.
Do I need to pay for SEO on top?
On our plans, no. SEO foundations are in Standard (£79/mo) and ongoing optimisation is in Studio. The trap to watch for elsewhere is 'we'll build the site for £2k, then £300/mo for SEO'. Often the SEO retainer is mostly reporting. Ask what specifically is being changed each month and how it maps to EV charger or EICR keywords.
Can I cancel if it's not working?
On our plans, yes. No contract, no minimum term, cancel any time with a month's notice. You keep your domain. We won't dispute it, and we'll help you move if that's what you want. We'd rather have electricians who stay because the site is earning, not because they're locked in.
Want a straightforward quote with no hidden extras?
Electrician plans from £39/mo. Design, build, hosting and ongoing changes in one fee. No setup, no contract.