Web design for personal trainers
A personal trainer website that sells packages, shows real client work and stops you wasting consultations on tyre-kickers.
01 / Why most PT sites sell nothing
Hidden prices, generic copy, no actual proof
Most personal trainer websites look the same: a hero image of weights, a list of generic services, a contact form and zero prices. Then the trainer wonders why every consultation call is a price negotiation with someone who was never going to commit.
We build PT sites that close the deal before the call. Prices on the page, real client transformations on a gallery you control, a clear split between in-person and online coaching, and a credentials section that respects how serious clients shop.
After launch, the site moves with the business. New package, new testimonial, fresh transformation, a price tweak - drop a message in your portal and we update the site the same day. No CMS, no logging in, no fiddling.
02 / What personal trainers get
Built to convert PT prospects, not collect dust
Packages, prices, proof and a booking flow that closes.
Package pricing that closes the deal
Single session, ten-pack, twelve-week transformation, ongoing monthly. Clear numbers on the page so prospects do not bounce when the price is hidden behind 'enquire'.
Real client transformations, used well
A tasteful before-and-after gallery does more selling than any homepage hero. We build a gallery component you control through the portal and refresh whenever a client gives you a green light.
Online and in-person clearly separated
If you train clients in a gym, in their home and online, prospects need to pick their lane fast. Three clear pathways on the homepage, three different price ladders, no confusion.
REPS or CIMSPA credentials in plain sight
Insurance-compliant prospects look for register membership and qualifications. We surface them on every coach bio. Casual prospects glance and feel reassured. Serious ones read every word.
Booking and consultation forms that actually work
A free intro call form, a paid first-session booking, a returning-client portal. Each lives where it should and lands in your inbox or your scheduling tool the second it is filled in.
Stripe and direct debit ready
Sell ten-packs, monthly memberships or transformation programmes through the site with Stripe checkout. No PayPal buttons, no spreadsheets, no chasing payments.
03 / How it works
From first call to your first new client
Coaching conversation
We talk through your client mix - in-person, online, group - and your packages. The site hierarchy is shaped around the clients you actually want more of.
Pages and packages
We draft your services and packages, agree on prices, write the FAQs around the questions you field on every consultation call and brief any photography you need.
Build and connect
We build the site, set up Stripe for checkout, integrate your scheduling tool, wire up intake forms and run the staging URL past you for sign-off.
Launch and look after
We move the domain, hand you the portal and adjust pages as enquiries come in. New testimonial, package change, fresh transformation photo - one message away.
FAQ
Common questions
Should I list my prices on the website?
Yes. Personal training prospects are price-sensitive and will bounce off any site that hides numbers. Showing your packages and prices acts as a filter - prospects who book are already comfortable with the investment, and you stop wasting consultation calls on bad fits.
Can the site handle online clients in different time zones?
Yes. If you have international online clients, we connect a scheduler that handles time zones automatically and a Stripe checkout that takes payment in pounds. Clients book in their local time without any back-and-forth.
What scheduling tools do you integrate with?
Calendly, TidyCal, SimplyBook, Acuity and most modern scheduling tools have an embed or a public link we can integrate cleanly. If you use a coaching platform like TrueCoach or Trainerize, we link out to those for the client portal experience.
How do you handle before and after photos respectfully?
We only publish images you have written client consent for. The gallery is built so you can pull a photo down through your portal in minutes. We also help you write captions that focus on the work, not just the body, which clients tend to be more comfortable signing off on.
Will the site help me rank for personal trainer searches in my town?
Yes. We write the pages around how your local prospects actually search, set up coach and location schema, and align the site with your Google Business Profile so your map listing and homepage tell the same story.
What does the monthly plan cover?
Design, build, hosting, SSL, daily backups, security patches, uptime monitoring and changes on request. Stripe checkout, scheduling integrations and any consult forms are part of the build. No setup fee, no contract lock-in.
Ready for a PT site that sells while you train?
Start free. We design, build and look after your personal training site for one flat monthly fee.