Which of Our Plans Is Right for You (and Why Each One Exists)

We get asked the same question a lot. "Which one should I pick?" Fair question. The answer matters, because the wrong plan is a bad experience for both of us.

So here is the full picture. What each option exists for, what it includes, and roughly who it is built for. No upsell, no pressure. Just a clear map so you can figure out which door is yours.

We have three plans. That is it. Starter, Standard, and Studio. The first two are monthly subscriptions with no upfront cost. The third is a bespoke build for businesses that need something specific.

Starter, £25 a month#

One page, done properly. A bespoke landing page, built by us, launched for you, no upfront fee. After it goes live you pay £25 a month, which covers hosting, SSL, uptime monitoring, backups, security updates, and content edits whenever you need them. No contract, cancel anytime.

Who it is for: sole traders and tradespeople who need a conversion page, not a brochure. Think roofer, plumber, mobile hairdresser, personal trainer - a clean page with the offer, the proof, and a way to get in touch. If what you actually need is one great page that turns calls into jobs, Starter is the right shape.

Who it is not for: businesses doing real marketing, where the website needs to bring work in through search, not just close the calls that already come through. For that, you want Standard. And analytics is a +£10/mo add-on on Starter; it comes included on Standard.

You can move up to Standard at any time. No migration headache. Same team, same stack, a proper multi-page site with the SEO and craft that goes with it.

Standard, £79 a month#

This is the one most businesses end up on, which is why we made it the recommended tier. A multi-page site, built and launched by us, no upfront fee. £79 a month covers everything Starter covers, plus proper SEO foundations, in-depth copywriting and content strategy, Google Business Profile setup, faster turnaround on edits, and an analytics dashboard so you can see what the site is doing.

The jump from Starter to Standard is not page count - we do not sell on page count. It is the difference between "one page that converts the callers I already get" and "a site that earns its keep by bringing work in." Standard is shaped around being found, written well, and working hard. Meta tags, sitemap, keyword targeting, indexing, the lot. We write properly for your customers, not just filler that describes the business.

Who it is for: established small businesses, local services, tradespeople, shops, consultants, anyone whose website is meant to bring in enquiries. If a new customer is worth hundreds or thousands of pounds to you, Standard pays for itself on the first one.

Who it is not for: businesses that need e-commerce, a booking system, a custom application, or anything with real functionality behind the frontend. For that, you want Studio.

Full breakdown of what Standard covers is in this post.

Studio, price on application#

Studio is for businesses that need something built to spec. E-commerce with a proper product catalogue. A booking system tied to your calendar. A customer portal. A SaaS platform. A product configurator. A lead generation funnel with custom logic. Anything where the site has to actually do something, not just show something.

We scope Studio projects case by case because every one is genuinely different. Studio is priced on application: a project quote upfront, then a monthly retainer set per engagement. The retainer varies with scope, which is why we do not publish a fixed monthly figure.

Who it is for: businesses that have outgrown a brochure site and need real functionality. If you are selling online, taking bookings, managing members, or running anything that needs a login, Studio is the right door.

Who it is not for: anyone who just needs a normal small business website. Do not pay for Studio to solve a Standard problem. If a multi-page site without bespoke functionality would do the job, Standard will be cheaper, faster, and better suited to what you actually need.

Studio starts with a scoping call rather than a brief, because we need to understand what you are building before we can quote it.

How to figure out which one you need#

The honest way to choose is to ask two questions.

First: how much does your business need the website to do?

If the answer is "just exist so people can find me," you are in Starter territory. If the answer is "bring me customers from Google," you are on Standard. If the answer is "run a real piece of my business online," you are a Studio.

Second: is there functionality involved?

If you need to take payments, take bookings, manage accounts, handle stock, or build anything interactive, you are a Studio no matter how small the business is. Functionality is the dividing line, not budget.

Most of our clients end up on Standard. A handful start on Starter and move up once they have proof the site is working. Studio is less common, but when it is the right fit, nothing else will do.

The bottom line#

Three plans exist because most small business website needs cluster into three shapes. Something simple to get online, something proper to win work, and something bespoke for businesses with real requirements behind the scenes.

If you are not sure which one is right for you, do not agonise over it. Pick the one that feels closest and start a conversation. We will tell you if you are in the wrong box, because the wrong plan is a bad experience for both of us.

The right plan is whichever one you get the most value out of, not whichever one costs the most.

Related reading: what you actually get for £79 a month on the Standard plan specifically, and your website in the age of AI search on why having a real website matters more now, not less.