Hub / Process
Our process
Four phases, real artefacts at every step, no mystery in the middle. Here is how a project actually runs.
01 / Why this matters
A clear process is worth more than a flashy pitch
Most small business owners have been burned by a website project. Either the brief was a Google Doc that nobody looked at again, or the designer disappeared after handover, or the bill kept growing each time something changed. The fix is not better salesmanship. It is a process where you can see what is happening at every step.
We run every project in four phases: discover, design, build, launch. Each phase has a tangible deliverable you can put in front of someone else. If you can show your business partner what we have done this week, the project is healthy.
After launch you keep working with the same people. No handover to a separate support team, no ticket queue you do not understand. The portal is where day-to-day changes live and the same designer who built the site is the one making them.
02 / What you actually receive
Six artefacts, in this order
Tangible deliverables at each step, not a folder full of meeting notes.
Discovery notes
After the kickoff call you get a one-page summary: what the site needs to do, who it is for, what success looks like, and what is explicitly out of scope. If we both nod at the same page, the rest of the project goes much faster.
Sitemap and copy outline
Before any visuals, we agree which pages exist and what each one says. Headings, sub-headings, the rough body. This is where most of the value is created and where most agencies skip straight to colours.
Clickable design preview
A real preview link with real fonts, real colours and real copy. You open it on your phone, your laptop, the kitchen iPad, and send notes. We revise until it is right, no round counting, and you have still paid nothing at this stage.
Staging build
Once the design is signed off, we build the production site on a staging URL. Forms send to a test inbox, every page is live, and you can poke at it for a few days before we point the domain.
Launch checklist
DNS records, SSL, email forwarding, redirects from old URLs, analytics, sitemap, robots, performance audit. Every item ticked off in front of you so nothing is left dangling on go-live day.
Portal handover
After launch you get a login to your customer portal. That is where you ask for changes, see what is in progress, and chat with us directly. No CMS, no plugins, no admin training session.
03 / The phases
From discover to launch
Discover
Kickoff call, scope notes, sitemap and copy outline. Days one to three. Anything unclear gets pinned down here, not after launch.
Design
Clickable preview within roughly a week. We revise until you are happy, not on a round counter. Sign off the look before any production code is written.
Build
Production build on staging. You test forms, links, layouts, on every device you care about. We fix anything that does not feel right.
Launch
Domain, SSL, redirects, monitoring, portal. Most go-lives take an afternoon. After that, the site is on us.
FAQ
Common questions
Why split design and build into separate phases?
Because changing a design in code is expensive and changing a design in a preview is free. We get the look and the words right first, then build it. Most agencies blur the two and then pass the cost of late changes back to you.
What is the deliverable at the end of the design phase?
A clickable, mobile-ready preview hosted on a private URL. Real fonts, real photos, real copy. Not a Figma file you have to learn to read. You can show it to your business partner over the kitchen table.
How do you handle revisions?
We revise until the design is right. No round counter, no extra charges. The whole design and build phase happens before you pay anything, so if the direction is wrong we keep working on it. Worst case you walk away having paid nothing.
What is on the launch checklist?
Domain pointing, SSL certificate, email forwarding, redirects from any old URLs, Google Search Console, sitemap, robots, analytics, mobile speed audit, accessibility check, contact form test from a real device. Each item ticked off in front of you.
What is the portal for?
Asking for changes. Type what you want, attach a photo, hit send. We pick it up, do the work, and message you back when it is live. No CMS to log into, no plugin updates, no theme breaking after a WordPress upgrade.
Can I see the staging site before launch?
Yes, that is the whole point. Staging is a private URL you can poke at for as long as you need. We will not push it live until you tell us you are happy.
See the process in action
Start free. You will see the discovery notes, the design preview, and the staging build before you pay anything.