Automotive · Mobile detailing
The Gloss Boss Car Care
Turns a one-off deep clean into a customer on a monthly plan, with "how much?" answered before anyone asks.
The brief
What needed solving.
Detailing is sold on proof and priced on the car, and Jack had neither online. Instagram and TikTok showed the finish but could never answer "what does that cost on mine?", so every enquiry started with a size-and-condition conversation before any work got quoted. The structural cost was bigger: the maintenance plan only opens up after a Deep Clean, so the business depends on customers grasping a ladder - one-off detail, then correction or protection, then regular upkeep - that no social post could explain.
What we built
The work itself.
A six-service catalogue priced by vehicle size from Small to X-Large, with a size guide naming real cars, so a T-Roc owner reads their own price rather than messaging to ask for it.
The ladder made explicit - a Deep Clean that states it unlocks the maintenance plan, and a plan priced per size alongside ceramic and protection add-ons - so the path from one-off job to recurring monthly upkeep sits on the page instead of in Jack's head.
Book buttons on every service that open the quote form with that service already selected, and a form that asks for the vehicle up front, so an enquiry arrives carrying the two facts he needs to price it.
His own detailing work as the gallery, real Google and Facebook reviews quoted in full, and AutoWash, review and FAQ structured data, so the proof a detailer lives on is both on the page and legible to Google.
What it does:
- Size-based pricing
- Maintenance plan
- Pre-filled quote form
- WhatsApp + tap-to-call
- Real work gallery
- Rich-result schema
The result
Priced up front, built to recur
Jack now has somewhere to send every pricing question: six services priced by vehicle size, with the deep-clean-into-maintenance-plan path spelled out, so customers arrive understanding the ladder rather than hunting the cheapest line on it. Enquiries land with the vehicle and service already stated, his own work and his real reviews carry the proof a mobile detailer is judged on, and there is no booking platform to run behind it.
More work
Other projects.
Want one of these?
Tell us the job - rough sizes, a photo, a deadline - and we'll come back with a straight quote. No pushy follow-up.
Cwmbran & Pontypool workshop · Covering Gwent & South Wales