Automotive · Wraps, tints & PPF
SlickSkins
More enquiries, better Google visibility, and the booking admin handled for him.
The brief
What needed solving.
Wrap, tint and PPF work is bespoke and quote-based, never fixed-price, so the old setup leaked two ways: a private tint, an HGV wrap and a fleet contract all arrived as the same vague message, and the owner lost evenings chasing quotes, deposits and his diary by hand. Every slow reply or forgotten follow-up was a job that quietly went cold.
What we built
The work itself.
A services-led workshop site across tinting, wraps, PPF and powder coating, plus location pages for towns across South Wales, so the right local searches actually find the studio.
A service-select quote form feeding a submit, quote then book flow with same-working-day replies, so wildly different jobs arrive as one qualified, comparable enquiry.
A customer portal where each job tracks Received through Quoted, Accepted, Deposit and Booked on its own link, so customers self-serve instead of phoning to ask where things are.
A pipeline CRM with automated status and follow-up emails, deposit nudges and review requests, so the chasing runs in the background and nothing slips.
What it does:
- Quote-to-book flow
- Customer portal
- Pipeline CRM
- Automated chasing
- Local area pages
The CRM behind it
One pipeline for every enquiry
New, quoted, deposit paid - each job moves across one board. The CRM chases quotes, nudges deposits and fires status emails on its own, so nothing slips and the owner isn't chasing his own diary.
The customer portal
They track the job themselves
Every customer gets a private link: their quote line by line, the deposit step, where the job has got to, and a thread to message back - so the phone stops ringing with "any update?".
The result
Higher conversion, stronger Google visibility
Since launch, conversion has lifted noticeably and the local area pages are pulling in growing organic search traffic, so more of the right jobs land in the first place. Behind them, the CRM and automatic status emails run the booking admin themselves, so the owner can spend his evenings on the work rather than the diary.
“It's not just a site. I've got the customer portal, the CRM behind it, and automatic update emails fire whenever I move a job through stages. I'm not chasing my own diary anymore.”
More work
Other projects.
Want one of these?
Tell us the job - rough sizes, a photo, a deadline - and we'll come back with a straight quote. No pushy follow-up.
Cwmbran & Pontypool workshop · Covering Gwent & South Wales