Work / Healthcare
Cymru Dental.
A small, modern dental practice on Cowbridge Road East in Canton, Cardiff - longer appointments, written prices and an explicit welcome for anxious patients.
The briefWhat it had to do
Choosing a dentist is an anxious, trust-led decision, and most practice sites bury prices and lead with stock smiles. Cymru Dental needed a site that put nervous patients at ease, made the cost of treatment clear before anyone booked, and turned that reassurance into a first appointment.
- A calm, reassurance-led brand built around longer appointments and care at the patient's pace.
- An interactive 'What can we help with?' selector - check-up, cosmetic, aligners, repairs, pain, just enquiring - that routes each visitor to the right path.
- Transparent, published pricing so patients see the cost of an exam, whitening or a filling before they commit, with nothing started without their say-so.
- A '£10 consultation' offer as the primary booking hook, backed by a same-day emergency path and step-free, on-street-parking practical detail.
What we builtThe pieces
The resultReassurance-led booking funnel
A site that does the reassuring before the patient walks in - clear prices, a gentle tone and a low-commitment £10 consultation that turns a nervous searcher into a booked appointment.
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