How to get more EV charger installation leads
EV charger installation is the boiler boom of this decade. Here's how to turn your OZEV approval into a steady flow of booked jobs.
01 / Why this matters right now
EV charger installs are where the margin is moving
Search volume for 'EV charger installer near me' has roughly tripled since 2022 and is still climbing. A domestic Wallbox or Zappi install is a half-day job with £400 to £800 of margin once kit is allowed for. A small commercial site with four or six 7kW units is a week of steady work at better rates than almost any other domestic electrical job.
The problem is that most approved installers are losing the search battle to national aggregators and to one or two local firms that figured out SEO early. The good news: the aggregators generate leads they then resell to you. Cutting them out is a matter of a few dedicated pages, clean case studies and a Google Business Profile that actually lists 'Electric vehicle charging station contractor' as a category.
Below is the exact stack we build into every electrician site that wants to go hard on EV work. None of it is magic. All of it is a direct response to what homeowners and fleet managers are actually typing into Google at 11pm.
02 / What you need on the site
Six things that convert EV searches into booked installs
Most electrician sites have zero of these. The ones that have all six dominate their postcode.
A page per chargepoint brand
Homeowners search by brand once they have read one review. Separate pages for Ohme, Pod Point, Zappi, Wallbox Pulsar and Myenergi let you rank for 'Ohme installer Manchester' instead of fighting 'EV charger installer' against national firms.
OZEV grant knowledge on the page
The EV chargepoint grant covers most flat and rental property installs up to £350. Customers who qualify want an installer who actually knows the paperwork. Spell out the eligibility (tenants, flat owners, landlords) so you skip the 'are you OZEV approved' phone call.
A survey form that pre-qualifies
Ask for fuse board make, distance from CU to proposed charger location, parking type (driveway, on-street, shared), and vehicle model. A two-minute form cuts out half your dead survey visits before you burn a morning.
Load management, plainly explained
If the house already has an electric shower, induction hob and a heat pump, you are talking about a CT clamp, loadshedding or a DNO application. Customers trust an installer who writes this out in plain English rather than quoting first and surprising them later.
Commercial and fleet pages
Shared-office carparks, landlord-install-for-tenants, and small fleet depots are the margin work. One page that talks about 22kW three-phase, backend platforms (Monta, Fuuse) and OCPP is enough to surface for 'fleet EV charger installation' searches that never reach your competitors.
Case studies with photos and kit lists
One paragraph, a photo of the finished charger on the wall, the kit list (tethered or untethered, length, mounting post), and what the DNO answer was. Six of these outrank any amount of homepage copy for 'EV charger installer near me'.
03 / How to roll it out
A four-step plan for the next ninety days
Claim your installer listings
Ohme, Pod Point, Zappi and Wallbox all publish installer finders. Get listed on the ones you're approved for, with a link back to your own EV page. It is free referral traffic from customers who have already picked a brand.
Write one page per brand
Each page covers features, the app experience, load-balancing options, and what the typical install looks like. Link them to a shared survey form. This is the single biggest SEO lever for EV charger work in the UK right now.
Wire the survey form to your phone
A completed pre-survey form hitting your WhatsApp or email within thirty seconds, with enough detail to quote, is the difference between a booked install and a customer who carried on Googling. Speed-to-lead matters more than copy.
Publish one finished-install post a week
Short post: customer name (with permission), car, brand of charger, one sentence on the install (loaded existing CU, ran an SWA to the garage, tested). Google loves it, customers love it, and over a year you end up with fifty pages ranking for long-tail brand searches.
FAQ
Common questions
I am already OZEV approved. Why aren't I getting more leads?
Almost always because your website has EV chargers listed as one bullet under 'Services', not as its own page. OZEV approval gets you listed on the grant register, but customers still Google before they book. Without a dedicated page per brand, you're invisible to every search except people who already know your name.
Should I focus on domestic or commercial EV work?
Domestic volume, commercial margin. A typical domestic install is £800 to £1,500 gross with most of the day swallowed by the job. A single commercial site with six 22kW units is a week's work and five figures. The answer is usually: domestic to feed the van, commercial to grow the business. Your site should have a page for each.
Does the OZEV grant still apply to homeowners?
Not to owner-occupiers in a single-unit home since April 2022. It does still apply to flat owners, renters, landlords and certain workplace and commercial installs. That is actually useful to say on your site, because a lot of homeowners don't know the rules and assume they qualify. Being clear saves an awkward call.
How do I get listed on the Ohme, Pod Point and Zappi installer maps?
Each brand has an application route, usually involving training (often free online) and a signed installer agreement. Ohme and Myenergi run short accreditation courses, Pod Point has an approved partner programme, Wallbox runs Pulsar-specific training. Budget a day per brand, then link each certification from your EV page.
What about Tesla installs?
Tesla now sells the Wall Connector directly to homeowners and approves a network of electricians to install it. It is a separate approval from the chargepoint grant installer register. If you're certified, a dedicated 'Tesla Wall Connector installer' page ranks quickly because the competition for it is thin.
How long does it take to start seeing leads from this?
Brand-specific long-tail searches like 'Zappi installer Leeds' usually rank within six to eight weeks of a new page going up, because volume is relatively low. Broader terms like 'EV charger installation' take longer, three to six months, and that is where the reviews, the GBP profile and the case studies carry you.
Want this built for you?
We handle the pages, the GBP categories and the ongoing case studies. Electrician plans from £39/mo, no contract.