What good electrician websites get right
The features that separate the electrician websites winning EV and EICR work from the ones gathering dust. And how to build them into yours.
01 / The pattern
Good electrician websites all do the same six things
We have audited a lot of electrician websites across the UK. The ones that consistently win EICR contracts from letting agents, EV charger installs from OZEV-funded homeowners, and commercial maintenance from facilities managers, all share the same structure. They are not flashy. They are disciplined.
The pattern is simple: scheme registration visible above the fold, a separate page for every high-value service, photos of actual finished jobs, a 24-hour emergency path that does not get in the way of scheduled work, and a clear split between domestic and commercial customers. That's it. No parallax scrolling, no hero video of a spark flying off a cable.
Below is what that looks like in practice, and how the bad examples get each bit wrong. If your current site is missing three of these, you're leaving work on the table every week.
02 / What good looks like
Six things every winning electrician site nails
If your site does all six, you are ahead of most competitors in your town.
Scheme badges above the fold
NICEIC, NAPIT or ELECSA logo visible inside the first screen, with the registration number printed next to it so landlords and letting agents can verify you on the scheme's public register before they call.
A proper EV charger page
Not a bullet in a services list. A dedicated page that mentions the OZEV grant, the chargepoints you fit (Ohme, Pod Point, Zappi, Wallbox), loadshedding, and whether you handle the DNO notification for jobs over 60A.
EICR page written for landlords, not homeowners
Electrical Installation Condition Reports are a legal duty for rental property. Good sites put the five-year rule, the C1/C2/C3 codes and the turnaround time for the certificate front and centre, because that is what letting agents actually check.
Emergency callout clearly separated
A visible 24-hour strip with a tap-to-call number for 'no power' and 'burning smell' calls. Night-time work pays more, and it needs its own lane on the site so domestic panic searches do not get lost in a generic contact form.
Commercial vs domestic routing
If you do facilities work, testing or shop fits alongside domestic, the home page has to ask the question. A facilities manager comparing quotes does not want to scroll past 'tripped socket' advice to find your PAT testing page.
Photos of real finished work
Neat consumer unit swaps, labelled RCBOs, a Zappi fitted tidily on a brick wall, a tidied-up cable run in a loft. The bad sites use stock images of a model in a toolbelt. Homeowners spot the difference immediately.
03 / How to audit yours
Four steps to score your own site
Look at three local competitors
Pull up the three electricians ranking for your main town. Note their scheme badges, their emergency number placement, and whether EV charger work has its own page. Most will be missing at least one of those.
Score what is actually missing
Most electrician sites in the UK are one long page with an About, a Services list and a contact form. That is the bar. Any site with real service pages, visible scheme numbers and recent job photos is already above it.
Build to the gap, not to a template
If none of your competitors have a landlord EICR page and you do a lot of rentals, that is your page. If none mention the OZEV grant cut-off for new-builds, write the page that does. Gaps in the market are cheaper to rank for than fighting over 'electrician near me'.
Keep it alive after launch
The good examples are not one-shot builds. New regulation changes like the 18th Edition amendments get a paragraph. New chargepoints you get approved for get added to the EV page. A site that moves keeps ranking.
FAQ
Common questions
What is the single biggest thing bad electrician websites get wrong?
They hide the scheme registration. A homeowner booking a rewire or a landlord booking an EICR is nervous they are going to hire someone who isn't properly registered. Your NICEIC or NAPIT number needs to be in the header, not tucked in the footer next to a privacy policy link.
Do I really need separate pages for EICR, EV charger and rewires?
Yes, if you want to rank for any of them. Google treats 'EICR near me' and 'EV charger installer near me' as completely different searches. A single services page trying to target both will rank for neither. One service, one page, one clear call to action.
Should I put pricing on an electrician website?
A starting-from figure for EICRs and consumer unit swaps is usually worth adding. They are commoditised searches where people are comparing three quotes, and a transparent number cuts out the time-wasters. For bespoke work like rewires or commercial jobs, keep it quote-only.
My work is 80% commercial maintenance. Is a website even worth it?
Yes, but a different kind. Facilities managers and property companies Google you before they put you on the approved contractor list. The site needs case studies, insurance certificates, an H&S statement and a contact path that leads to a business number, not a WhatsApp.
What about the 18th Edition and other technical trust signals?
Mentioning 18th Edition (BS 7671) on your About page is fine, but customers don't search for it. What they do search for is 'Part P registered', 'NICEIC electrician' and 'qualified for EV chargers'. Use the words your customers use, not the ones in your CPD folder.
Can you show me an example of what a good one looks like?
Have a look at our portfolio page, or the hub at /web-design-for-electricians. Every electrician site we build follows the same structure: scheme badges up top, one page per high-value service, photos of recent jobs, and a 24h path for emergencies.
Want a site built to the same pattern?
We design, build and look after electrician websites for a flat monthly fee. Plans from £39/mo, no contract.