Notes on websites, hosting, and running a small business online.
Most small business websites are built to exist, not to persuade, which is why they fail to turn visitors into leads
The minimum viable product isn't about building less. It's about learning faster. Here's what we see founders get wrong - and how to fix it.
Intent alignment, less friction, and proof still win. Here is how we apply modern CRO ideas - personalisation, interactive content, and performance - without gimmicks.
Most founders rush to build. But investing in brand identity before writing code saves time, money, and a painful rebrand later.
Practical ways teams use AI for research, support, and operations - and where humans still need to own strategy, brand, and product decisions.
Next.js, Tailwind, Vercel, Stripe - here's the tech stack we reach for on every project and the reasoning behind each choice.
Occasional notes on websites, hosting, and running a small business online - no spam.