Food & drink · Specialty coffee & café
Coffi Kitoko
Turns "coffee near me" searches across Cwmbran and Pontypool into footfall through two cafe doors.
The brief
What needed solving.
An independent cafe lives on footfall, and the people most likely to walk in are searching "coffee near me" street by street. Without local pages and a clear two-location story online, a five-star, award-winning cafe stays invisible to the very neighbours it wants, and the provenance that justifies the price never gets told.
What we built
The work itself.
Nine local 'coffee in {area}' pages covering Cwmbran, Pontypool and the surrounding streets, each with its own copy, nearest-cafe card and Maps directions, so a neighbour searching their own area lands on a page built for them, not a generic homepage.
A 'Two Homes' structure splitting the Cwmbran espresso bar and the Mamhilad cafe with hours, directions and Mamhilad's bookable meeting room and fast wi-fi, so each site pulls the right crowd to the right door.
A provenance-first brand carrying the Lingala 'beautiful coffee' story, the Big Dog roasting partner and the Welsh supplier network, so the cup is sold on a reason to care, not just a price.
A priced menu, a contact form and a seasonal-blends newsletter with conversion tracking, so a casual visitor turns into a visit, an enquiry or a subscriber you can bring back.
What it does:
- Local area pages
- Two locations
- Provenance story
- Priced menu
- Newsletter capture
- Maps directions
The result
Local-search footfall across two cafes
Coffi Kitoko now has a site engineered for the local searches that fill a cafe: a page for each surrounding area, two locations cleanly signposted, and the award-winning, ethically-sourced story doing the selling before anyone tastes a flat white. Every page points to a door to walk through, a form to fill or a list to join.
More work
Other projects.
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Cwmbran & Pontypool workshop · Covering Gwent & South Wales